Producers of the Headies award, Smooth Promotions, has announced the return of the music awards ceremony to Nigeria.
The news is coming after the awards ceremony held twice – 2022, 2023 – in Los Angeles.
It could be recalled that many Nigerians had called for the return of the award event to Nigeria, after Burna Boy, Davido, Olamide, Asake, and Ayra Starr lost out in all the 10 nominations at the Grammy Awards in America.
A recent statement by the organisers reads: “Over the past few years, Afrobeats—as music and as a movement—has exploded beyond our shores and beyond our dreams. Our songs have recorded billions of streams and sat comfortably on some of the world’s biggest charts.
“Our music is the soundtrack to millions of videos online. Our stars have sold out the biggest arenas even as African collaborations do insane numbers.
“The Headies followed the music in honour of this explosion. As the event that recognized the arrival of our major music talents way before they conquered the world, we understand the importance of taking the good news of great music to new frontiers.
“So, the 2022 and 2023 editions of The Headies held in the US. The world got a chance to see our global stars and our future stars like. This year—2024—we are bringing the world back home: To the place that birthed the sound that has led everybody to the dancefloor, that has launched viral videos, that has put our continent right at the centre of global pop culture. Ladies and gentlemen, The Headies is coming back home.”
