MultiChoice Nigeria says its role in the country has grown beyond entertainment distribution to supporting a wider creative ecosystem involving filmmakers, actors, production crews, dealers, installers and small businesses.
The company’s CEO, Kemi Omotosho, said its investment now spans local talent development, content production, technology and infrastructure, with platforms such as Big Brother Naija and the Africa Magic Viewers’ Choice Awards helping showcase Nigerian and African stories to wider audiences.
According to Omotosho, MultiChoice’s integration into global media group CANAL+ in September 2025 has given the Nigerian business access to greater scale, technology, content and international expertise while allowing it to maintain a strong local focus.
She said the company still retains significant flexibility over its products, pricing, distribution, content and customer experience, stressing that strategies developed for other markets cannot simply be replicated in Nigeria.
Omotosho also highlighted the MultiChoice Talent Factory as part of the company’s effort to develop young filmmakers and production professionals with skills to build careers and businesses in the creative sector.
She added that the company’s fight against piracy was aimed at protecting the wider creative economy, noting that illegal content distribution affects producers, actors and other workers whose livelihoods depend on the commercial value of their work.
As competition intensifies, Omotosho said MultiChoice intends to combine the scale of its global ownership with local knowledge and creative investment, with the goal of taking more Nigerian talent, stories and creative products to audiences across Africa and beyond.
